“It’s really a joke how folks got nerve to say I’m trying to be like X, Y and Z…… How? I’ve done everything I’ve ever wanted to do before turning 23 years old,” she tweeted on December 26. Mena took to Twitter to defend her engagement and reason that she isn’t even a part of the Love & Hip Hop family anymore. Shortly after Samuels and Mena announced their engagement, they were bombarded with criticisms that they were simply doing it to compete with another popular Love & Hip Hop couple: Joe Budden and Cyn Santana. Can Apple outlive traditional Swiss watchmakers who have been working their trade for hundreds of years? Probably not, but in the short term everyone will enjoy the novelty.Congrats to #Safaree and #EricaMena!! They are officially engaged ❤️? (?: post shared by The Shade Room on at 8:38pm PST But is Watch a fad or does it have staying power. Celebrities with flashing lights create excitement. Maybe Apple can accelerate industry growth, stuck in the single digits. The Watch will probably be a secondary watch for buyers with health apps that are cool and fun.Īpple is going to make a big splash with Watch, welcomed by watch retailers and manufacturers. Apple needs to address demand in the mass market at attainable price points. Then, they have above five fashion watches for different occasions. Most consumers have one primary watch that’s expensive and they wear everyday. It prefers the realm of the 0.1%, not the mass market, even if it’s the upper crust.” Rolex wants to maintain complete control and does not want to dilute the brand with high-volume production. Maybe Rolex would do a one-off private label with a sterling celebrity, but not with Apple.
Rolex partners with Kings, Presidents and dignitaries. Even if Apple redefines the watch category, it could be a slug-fest.Īs for the rumors that Apple tried to partner with Rolex and the Swiss manufacturer turned them down, Agadjani says, “Of course a joint venture with Rolex would never happen. Apple is a newcomer in a business where the Swiss have dominated for a century. The perception of quality and brand is second to none, says Agadjani. Rolex has precision components and exacting manufacturing processes. Jony Ive, Senior VP of Design at Apple implied Apple could take on Rolex, but retailers are not convinced it's in the cards.
Operating margins for privately-held Rolex may be around 30%, and it's safe to assume margins for the solid gold Rolex are above the company average. The gold Rolex watch has a higher caliber gold than what's planned for the Edition, so raw materials are more costly. The heavy solid-gold Rolex timepieces carry price tags starting at $35,000. Other brands in the high tier include Cartier, Piaget and Tag Heurer.Īpple Watch can’t touch the highest tier of Rolex watches. The top of Apple’s line, the 18 Karat-gold Edition could retail for $5,000 to $10,000 and compete with the two-tone Rolex made of stainless steel and 18 Karat gold that's retails for $9,000 to $13,000. Apple’s mid-range Watch may also compete with Movado, Omega and hundreds of manufacturers sourcing components from Asia. Gucci watches leverage the luxury brand’s name. Watchmakers for the Italian fashion house buy components wholesale for about $65 then assemble them in gold or stainless steel cases with a sticker price $1,200. The mid-tier of Apple’s line, also called Watch, could compete with the mid- to high-end mechanical watches like Gucci. Maybe someday they’ll get tired of the tapping, tapping, tapping but at first, they’ll think it's great,” he said. It taps you for appointments, counts calories and checks glucose levels in your blood,” he said.
They’ll react the same way to novel functions of the Watch. They loved the novelty of the iPhone’s magical touch screen, endlessly sliding pictures around. People get excited about brand new experiences. I can imagine people lining up around the block when it’s released, like they did for the iPhone. “At $350, the Apple Sport could be a huge phenomenon. Though Apple has not given prices for the other tiers, retailers believe the Watch could come in at $1000 and the Edition could be ten times more. Sport could retail for $350 as Apple announced earlier this month. Apple said it plans three levels of watches: Sport is the entry level, Watch is the middle tier and Edition is the high end.
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